Our Story
For a long time, I thought I knew who I was. I grew up as a competitive tennis player, then stepped into the world of finance — surrounded by numbers, systems, performance. My days were shaped by discipline and expectations. I always lived up to them. But something slipped away: colour, creativity, my own voice.
There wasn’t a single dramatic turning point—just a slow realization: I didn’t feel aligned with what I was doing. I missed the creativity, the lightness, the joy of creating something that was mine.
I longed for something tangible—something meaningful, something that spoke to others and brought colour back into the everyday. I’d always been “the colourful girl,” inspired first by my mother’s garden — my first colour palette.
That inner pull led me back to the classroom. No one said it would be easy, but I learned. I sketched, sewed, experimented through endless nights. I made mistakes, started again—and slowly, I understood how an idea can become something that touches someone. That’s how VIKTORIAVARGA was born — not as fashion, but as an answer to the question: Who am I, when I stop trying to please?
Today, every piece is made in our own studio — by hand, slowly, with intention. I design for those who value detail, storytelling, and authenticity. Every garment carries a part of me—my courage, my colours, and my choice to be present, to be seen, exactly as I am. To me, dressing is self-expression. I believe the garments I design give you confidence.
In a VV piece, you should stand tall. You can’t hide in it — you’re meant to step into the light.
I’m deeply committed to colour and bold layering. I’ve always believed in it, and I see, time and again, the impact it has. Many call what I do colour therapy — and I’m proud of that.
The techniques we use reflect this playful, detailed spirit too: hand-stitched pom-poms, modern embroidery with silk ribbons, hand-painting, and sculpted organza that creates striking, almost sculptural shapes.
And now, a new chapter begins: Marbella.
Not just a new destination, but a true homecoming. The colours, the light, the scent of the sea, the freedom in the air — it felt instantly familiar. I simply knew: I belong here too. Just like with colour, my connection to Marbella is instinctive.
It’s part of me.
VIKTORIAVARGA is not about trends — it’s about inner voices. It stands for the courage to express yourself. And I invite every woman to step onto her own path — just like I did.
Because if I’ve learned anything over the past years, it’s this: The greatest freedom lies in showing up in the world as who you truly are.
