About the Brand
VIKTORIAVARGA doesn’t follow fashion. It listens to inner voices. It tells stories through colour and speaks through details. It celebrates the freedom of self-expression — through handcrafted garments that don’t just make a statement, but carry real character.
The brand was founded by Viktória Varga, who now lives and creates in Marbella. Every piece is made in Europe, in small batches — slowly, attentively, and with unique techniques.
Brand essence
VIKTORIAVARGA was born from a deeply personal restart. For a long time, I thought I knew who I was: a professional athlete, then someone working in finance. Discipline, performance, expectations. But something slowly faded: colour, play, creation. My own voice.
Eventually, I returned to what had always been within me. As a child, everyone called me "the colourful girl." I would sew, reshape, create. My mother’s flower garden was my first colour palette — that’s where my deep connection to colour began, and it’s been with me ever since.
I started learning again. I drew, sewed, experimented, made mistakes, and began again. And from this journey, the brand was born — not as fashion, but as an answer to who I am when I no longer try to fit in. Every piece is crafted slowly, by hand, with care, in our own studio. To us, colour is emotion: confidence, freedom, courage.
The brand has been awarded the Fashion Design Grand Prix at the European Business Milestone Awards in London in 2023 and was named “Designer of the Year” at the Glamour Women of the Year Awards in 2022.
Our latest international fashion shows took place in Marbella, Germany, Vienna, Dubai, Leipzig and Brussels, with exclusive guests, reflecting the brand’s expanding global reach.
Identity
I believe clothing is self-expression, and that the pieces I design instil confidence. A VV garment doesn’t hide — it reveals. Not loud, but authentic. I design for those who believe in details, stories, and staying true to themselves.
Every garment carries part of me too—my courage, my colours, my decision to be seen, to be present, exactly as I am. This brand reflects the bravery of self-expression. It invites you to show yourself — as you are, in colour, in honesty.
Fabrics
At the heart of the VIKTORIAVARGA design philosophy lie carefully selected materials that blend refinement with sustainability. The pieces are defined by rich textures and a contemporary aesthetic in perfect balance. The fluid motion of silk and organza, the bold structure of wool and neoprene — each contributes to the garments’ unique character and movement.
Hand-painted panels, delicate tulle, and bold 3D applications make every item distinct. Each collection is versatile yet cohesive, allowing pieces to be easily combined while radiating elegance and wearability.
The brand is committed to sustainability, heritage, and renewal — merging artisanal techniques with a modern design perspective.
